The bubbling excitement for bubble tea across Southeast Asia has helped the industry grow to a whopping US$3.7 billion (131 billion baht) in 2021 - spent on both bubble tea and similar "new tea" drinks, according to a study published on August 16.

One of the most popular beverages in Asia continues to make its presence felt in Thailand, with Thais knocking back 6 glasses per month on average, according to Taiwan-based bubble tea chain The Alley.